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You may already be aware of the growing market of medicine and medical-related launches. Starting from affordable drugs to product promotions, one of the significant reasons for this widespread demand was a successful marketing strategy. Well, believe it or not, even for healthcare, brands rush to the leading pharma marketing company in India for generic drugs. This is not because it’s trendy, but because it actually makes a difference in how well your product works in the market and how your targeted customers react to it, liking it, disliking it, or worst case scenario, reacting against it—all these matters on how your brand and its marketing agency promotes the brand. 

This is why, in today’s blog, we will discuss the reason why medical marketing agencies widely collaborate with and what makes Abitec Biotech the right choice for you if you are an India-based medicine brand. 

Continue reading to learn more about it. 

The Widespread Popularity of Pharma Marketing in Indian Industries

Did you know India is a medical supplier, providing over 20% of the world’s generic medicines? However, the competition has always been high and stagnant, with thousands of big pharmaceutical companies trying to maintain a firm and consistent presence in the market. And, to do so, big brands prefer consulting a top-rated pharmaceutical marketing agency in India, like Abitec Biotech. One of the primary reasons for this is that not only brands, but also medical experts and patients, look for medical providers who are widely trusted, have a strong digital presence, and are ethical. And, in current conditions, these marketing schemes comply with the Uniform Code of Pharmaceutical Marketing Practices of India, which has now become a mandate for the sustainable growth of the medical and healthcare sectors. 

So, whether you are an established healthcare brand or an emerging one, you must always consider collaborating with India’s leading pharma marketing firm for brand promotion.

(Also read from our previous blogs: Why Branding Matters in the Pharmaceutical Industry) 

A Global Leader in Pharma Marketing: Abitec Biotech

Now, when it comes to pharma marketing, you need to learn whether your marketing specialists are on the same path as you and are willing to offer better ideas that will actually help you spread within your target audience and beyond. This is where Abitec Biotech comes in. 

With us, you will get: 

• Targeted marketing plans
• Events and press conferences 
• Digital Marketing, including SEo and social media
• And, omnichannel branding where we blend traditional outreach with modernity. 

And, when it comes to new product launches or supporting small pharma businesses, you can expect the following from us: 

• Product Launch

Launching a new product in 2025 is a challenging task, and if you do not collaborate with the best pharma marketing company in India for new product launches, your product may struggle to gain traction in the mainstream market. This is where, our experts will offer the following strategies:

1. We will first identify the opportunities, gaps and competitors in the market. 
2. Our team of experts ensure compliance with both Indian and international standards for optimal results. 
3. Next, with the help of marketing tools, including print, digital, and field media, we will start creating a buzz. 
4. Acknowledging this, the sales team will be given adequate training that will allow them to spread information with their knowledge tools. 
5. Finally, we will monitor and track the performance, based on which we can minimise or optimise the campaign. 

• Small Business Support
  Now, as we were saying, the medical or pharmaceutical industry is pretty big, and if you are an emerging brand, it can be quite a difficult task for you to compete with the well-established ones.
  
  This is where we, as a trusted pharmaceutical marketing company in India for small businesses, step in. With Abitec Biotech, your small business will grow. The following states how:
  

1. We will offer budget-friendly strategies with maximised impact. 
2. Our team will be dedicated to providing personalised attention. We will ensure to offer hands-on guidance for the best possible impact. 
3. We will ensure that your brands can compete digitally, creating a greater impact. 
4. Ultimately, we prioritise establishing long-term partnerships, particularly with smaller brands. This helps us to be a part of your growth and witness your brand gaining the popularity it deserves. 

Bottom Line

As a leading pharma marketing company in India for generic drugs, Abitec Biotech has been associated with numerous small and large medical and healthcare brands, marketing their initiatives globally, particularly in India, for optimised impact. Your brand needs effective marketing strategies, regardless of how good and promising your products are. So, wait no more and get in touch with our experts today for the best deals. 

Have more questions? Get in touch with us here.